Fredensborg fritid
Destination films, documentary storytelling and campaign content
2024 –
litangen
Project description:
Litangen is a new cabin destination in Kragerø developed by Fredensborg Fritid.
The goal of the campaign was to build interest around the location and the architect-designed cabins before construction began.
Together with writer Julie Irgens, we developed a series of short documentary-style films and narrative short-form content exploring both the destination and the people shaping it. The campaign included films featuring the architect, interior designer, landscape architect and local voices connected to the area.
Shot on location in Kragerø with a small and agile crew, the films combine cinematic nature visuals with authentic lifestyle moments to communicate the atmosphere of the place. The content was used across social media and digital campaigns, both organically and as paid advertising.
The campaigns generated over 50 cabin reservations (NOK 15,000 deposits) within the first hour of launch.
Words from Our Clients
“I’ve had the pleasure of working closely with Henrik on several projects. He is a skilled content creator with broad expertise, particularly in filming and editing, and has a great ability to turn situations into visually strong and engaging stories. He is also a very pleasant person to collaborate with. Just remember the Red Bull and Snickers.”
— Knut Bremer
Project Manager | Fredensborg Fritid
“Henrik creates content with the quality of a feature film. In addition to being a technically skilled director and cinematographer, he takes ownership of each project with clear ambition and dedication. Henrik is also great with people. He always makes people feel comfortable in front of the camera and brings out the best in his subjects — both on set and in the edit.”
— Julie Irgens
Screenwriter | brioche
Turufjell
Project description:
Turufjell is a growing mountain destination in Hallingdal. Through a series of destination films and short-form campaign content, we have captured the people and experiences that define life in the mountains.
The productions feature local characters connected to the area, including skiers and trail groomers, alongside cinematic winter landscapes and lifestyle moments.
Filmed across multiple shoots, the content has been used to promote Turufjell across digital platforms and marketing campaigns.