Client: hålogalandsrådet year: 2024-2025

Project description:
In collaboration with Josu Media, we produced a series of four campaign films promoting life and opportunities in Northern Norway. The campaign aimed to attract new residents, job seekers and entrepreneurs, while lowering the threshold for considering a move north.

Each film explored a different perspective of the region — from economic advantages compared to southern cities, to personal stories of people living in the north, and a more cinematic portrayal of the landscapes and lifestyle of Northern Norway.

Filmed across multiple locations, the productions captured nature, communities, festivals and outdoor activities including skiing, hunting and mountain adventures. The campaign delivered four hero films along with a wide range of cut-down versions used across digital ads, events, airports and other campaign platforms.