IVECO

Client: IVECO Year: 2023

Project description:
Together with perfekta pr, we produced a B2B campaign film showcasing two of their commercial vehicle models — the Daily and the X-Way. The production featured real-world use cases through the company ge-con outside Drammen, highlighting how the vehicles are used in everyday operations.

Filmed over one production day, the project combined driving shots, product details and interview-driven storytelling to present the vehicles in practical working environments.

The final delivery included a main campaign film as well as individual films for the Daily and X-Way models. All versions were delivered in multiple languages for the Nordic market and adapted into different formats for digital distribution.

Agency
Perfekta PR
Producer
Elin Tårnes
Director / Cinematographer
Henrik Utne